If you intend to sell your film, your artwork is possibly the single most important creative decision you’ll make. Sure, there are plenty of other crucial creative decisions to be made — particularly if you’re trying to make a good movie! — but the simple truth is that people DO judge a book by its cover. And several rounds of people are going to have to judge yours before journey’s end.
Before the movie’s production has even begun, media sources will be far more likely to pick up your story if they dig your artwork. Similarly, distributors you hope to court may pass on your film or put it in their ‘has potential’ pile based solely on the first thing they see: your cover image. And, of course, each and every would-be audience member could dismiss you outright if they perceive your poster to be uninteresting, vague, off-putting, or amateur.
So with that in mind: Behold(!) the journey of a grassroots movie’s poster art from wishful thinking to distributed DVD cover — and beyond!
|‘And You Films’ promoting and screening Flashback at
Magic City Comic Con in Miami, FL (January, 2016)
So you’ve made a movie! Or you’ve made ten! Or you’re sitting around thinking about writing the catchy tagline to a rough-draft outline that may one day become a screenplay that may sometime eventually be turned into a movie!
Any which way, possibly the most important thing you’re going to need (in addition to everything else that’s of immense importance) is an audience. See, here’s the thing: you could have made the best movie of all time, but if no one knows (or worse: if no one cares) then it simply won’t matter. It won’t win you applause or accolades; it won’t gain you attention or fame; it won’t make you money, and it might not even bring you satisfaction – because, like most things in this world, what’s the damn point if you don’t have anyone to share it with?
So how do you find an audience? There’s no simple answer – but there are some frames of reference to help get you on the right track.
And You Films offers Video Production services throughout Central Florida and beyond. We most frequently operate in Volusia, Orange, Flagler, Seminole, and Duvall Counties - including Orlando, Daytona, Ormond Beach, Winter Park, Sanford, Port Orange, Jacksonville, DeLand, DeBary, Orange City and Deltona.